Tuesday, June 26, 2012

Ford Delivers Record Number of 40-MPG+ Vehicles, Industry’s Freshest Full-Line Product Portfolio in U.S.



  • Ford further grows customers’ power of choice, offering eight U.S. vehicles that deliver 40 mpg or more – double its number versus 2011 and more than any other full-line automaker

  • The company is tripling electrified vehicle production capacity by 2013, growing its range to six vehicles; all-new C-MAX Hybrid expected to achieve 47 mpg certification – at least 3 mpg better than Toyota Prius v with more performance and technology

  • Ford grows annual EcoBoost® production to nearly 1.6 million engines globally by 2013 – almost 100,000 engines above its original target; new Taurus with 2.0-liter EcoBoost is EPA-certified at best-in-class 32 mpg and Ford confirms 1.0-liter EcoBoost for U.S. small car next year

  • Ford further accelerates global platform consolidation plans, delivering the industry’s freshest full-line product portfolio in the U.S. this year and beyond; globally, Ford plans to have the youngest portfolio of passenger vehicles for the next five consecutive years


DEARBORN, Mich., June 26, 2012 – Ford is delivering more fuel-efficient vehicle choices in 2012 than ever before and a fresher new vehicle lineup than any full-line automaker in the U.S.

“Customers are starting to see the true benefits of our One Ford plan,” said Mark Fields, Ford president of The Americas. “With more new vehicle options and an even broader range of fuel-efficient cars, utilities and trucks, Ford is delivering real power of choice for millions of consumers who are paying more attention than ever to what happens at the pump – no matter what the price.”
Ford is offering eight vehicles that deliver 40 mpg or better by year-end – double its number versus 2011 and more than any other full-line automaker. In fact, Ford’s eight-vehicle tally is more than the number of 40-mpg-or-better vehicles Toyota and General Motors offer combined.

Ford also is tripling its electrified vehicle production capacity by 2013, growing its electrified vehicle lineup to six models – including the all-new C-MAX Hybrid. The compact hybrid utility vehicle, which arrives this fall, is expected to achieve 47 mpg, at least 3 mpg better than Toyota Prius v with more performance and technology.

Ford plans for 10 to 25 percent of its global sales to be electrified vehicles (hybrids, plug-in hybrids and full electric vehicles) by 2020, and continues to find ways to make more affordable, high-volume, internal-combustion engines even more fuel efficient.

Ford has invested record amounts in its powertrains and new vehicles since launching its Blueprint for Sustainability. Since 2007, the company has improved fuel economy in its vehicles in all key segments, including:

Small cars: Focus has improved its highway fuel economy 21 percent between 2007 and the 2012 model’s 40 mpg
Midsize cars: The gas-engine-powered all-new Fusion is projected to be 28 percent more fuel efficient than its 2007 counterpart when it goes on sale this fall
Full-size cars: The new 2.0-liter EcoBoost® Taurus, now EPA-certified at 32 mpg highway, is 27 percent more fuel efficient than the 2007 Ford Five Hundred
Sports cars: Mustang maintains its unbeaten balance of power and fuel economy with a 24 percent fuel economy improvement
Utilities: The new EcoBoost-powered Escape delivers a 32 percent improvement in fuel economy compared to the previous V6 Escape, while Explorer has reinvented modern full-size SUVs, fueled largely by its 40-percent fuel economy improvement to 28 mpg highway for the 2.0-liter EcoBoost compared to the previous model’s V6
Trucks: F-150 improves 21 percent versus five years ago to 23 mpg city
Fuel-efficient EcoBoost powertrains are now a mainstay in Ford’s lineup. In fact, Ford’s annual EcoBoost production grows to nearly 1.6 million engines globally by 2013 – surpassing the company’s original target for that time frame.

A 1.0-liter EcoBoost – Ford’s smallest, quietest engine ever – arrives in one of Ford’s U.S. small cars next year. Already on sale in the European Focus, the 1.0-liter engine was named the 2012 International Engine of the Year this month.

Additional 1.6-, 2.0- and 3.5-liter EcoBoost engines are already available on Escape, Explorer, Edge, F-150, Flex, Focus ST, Fusion, Police Interceptor sedan and utility vehicles, and Taurus.

While EcoBoost offers up to a 15 percent reduction in CO2 versus larger-displacement, non-turbocharged engines, this technology can also save customers money on fuel. During a 7.5-year ownership period, for instance:

All-new Ford Escape 2.0-liter EcoBoost buyers could save $2,245, the equivalent of 6.1 months of fuel, compared to Toyota RAV4 V6
2013 Ford Taurus 3.5-liter EcoBoost buyers could save $2,090, the equivalent of 10 months of eating out for an average family, compared to the Chrysler 300C
All-new Ford Fusion 1.6-liter EcoBoost buyers could save $1,650, the equivalent of more than three months of groceries, compared to a Toyota Camry four-cylinder owner’s fuel use
“Whether you are talking about new technologies, engines or vehicles themselves, customers increasingly are looking for good value,” said Raj Nair, group vice president, Global Product Development. “Customers are telling us Ford is delivering what they truly want – including the newest vehicles to choose from in America.”

Ford has the freshest new lineup of passenger and commercial vehicles in the U.S. industry – surpassing Honda, Toyota and Hyundai, according to the recent 2012 Bank of America Merrill Lynch “Car Wars” study.

This is just the beginning, Nair said. Globally, Ford plans to have the youngest portfolio of passenger vehicles for the next five consecutive years.

Ford’s move to truly global platforms enables the company to create more new models for customers more quickly.

In 2011, the company had 22 distinct vehicle platforms in use around the world. That number drops to 10 by 2017, ahead of One Ford plan goals. Five of these will be manufactured in at least more than one region.

By 2016, 80 percent of Ford’s planned 8 million vehicles will be based on the five global platforms.

“Even better new vehicles, faster – that is what we are committed to deliver for our customers,” Nair said.







Wednesday, June 13, 2012

Focus Electric’s Dedicated App – MyFord Mobile – Now Available; Controls Faster Charging Technologies, Route Planning While Mobile

Owners of the new 2012 Ford Focus Electric can now download the MyFord® Mobile iPhone app – which can help recharge the car in half the time of Nissan Leaf – from the iTunes app store or http://www.myfordmobile.com/ website.

MyFord Mobile includes value charging powered by Microsoft, trip planning and public charger location database thanks to MapQuest, and a cellular connection to the Focus Electric via an AT&T embedded cellular modem.

MyFord Mobile app and website offers “Guest Mode” to learn about its features.


DEARBORN, Mich., June 13, 2012 – With the first retail customers now taking delivery of America’s most energy-efficient compact car, the 2012 Ford Focus Electric, the MyFord® Mobile iPhone app and http://www.myfordmobile.com/ are available to help owners locate charging stations and recharge their cars in half the time of the Nissan Leaf.

MyFord Mobile allows Focus Electric drivers to link up with their cars via an embedded AT&T wireless module that provides for remote communication with the car to maximize utility and minimize operating costs. Drivers can log in at any time to check the current state of charge of the advanced lithium-ion battery pack and enable the exclusive value charging mode.

Focus Electric drivers also will be able to share, learn and teach smart driving by participating in forums on the MyFord Mobile website – with features such as leader boards, unique achievements and social networking – when the car becomes available through dealers in the first half of 2012. In the process, users will be able to seamlessly upload driving achievements and statistics to popular social platforms like Facebook and Twitter.



“The Focus Electric is a fun car to drive and helps save customers money at the pump; with MyFord Mobile, the enjoyment and savings continue after the vehicle is parked and charging,” said Bill Frykman, Business and Product Development manager. “This innovative app also offers new ways of sharing your driving experiences to create a “cool” factor while educating new Focus Electric drivers on the perks that come with an electric vehicle lifestyle.”

While away from the car, customers can monitor the battery display for the current charge level and for how long the car will need to be plugged in to get a full charge or reach a desired range. The MapQuest-powered trip planner built into both the app and Web portal enables users to find available public charging stations and plan efficient multi-destination routes. Users can select their next destination and send it directly to the car from either the app or the portal for hassle-free voice guidance.

Only MyFord Mobile includes industry-first value charging technology co-developed with Microsoft that can help customers charge the car at the lowest possible cost. Electricity rates can vary widely depending on location, season and time of day. The national average is about 11.5 cents per kilowatt-hour, but local rates can vary from less than 5 cents at night to more than 37 cents during peak times in areas such as Hawaii.

When the Focus Electric is plugged in at home, value charging harnesses the power of Microsoft’s cloud computing platform to check local utility rates and then automatically starts charging after the prices drop. With value charging, Focus Electric users get reduced operating costs and use power when there is less strain on the electrical grid. An added benefit is owners don’t have to go searching for energy pricing data.

Owners can also use MyFord Mobile to program their driving schedule with GO Times and set a desired cabin temperature. Do you want a warm car on that cold morning? Using GO Times will heat it up without using battery power. Are you leaving in the middle of the night? GO Times will ensure you use as much of that value charge as possible and still ensure you have a full battery.

Of course the battery can only be charged if the Focus Electric is plugged in. The combination of MyFord Mobile and the embedded wireless connection enables the car to send a text message alert to the owner if someone unplugs the Focus before the battery is fully charged or the owner forgets to plug in at night.

MyFord Mobile can also help drivers learn to be more energy efficient by automatically uploading and processing vehicle data from each trip. After arriving at a destination, drivers can check the trip and charge log to see how far they drove, how much energy was consumed and how much braking energy was recaptured. They can also get overall driving scores.

“The MyFord Mobile app and the Focus Electric work together to coach drivers to be more efficient and maximize the benefits of the electric vehicle experience,” said Joe Rork, MyFord Mobile product manager. “We wanted to help drivers get more miles out of every charge and have some fun along the way.”

Focus Electric drivers can register an account now at http://www.myfordmobile.com/ and download the iPhone app from the iTunes App Store. Drivers who are curious about making the jump to gasoline-free driving can check out the site and the app as a guest. MyFord Mobile will also work with the upcoming C-MAX Energi and Fusion Energi plug-in hybrids.