Ford Motor Company is giving fans of the new Focus ST a chance to put the upcoming high-performance hatchback to the test virtually and before it goes on sale in a competition that will send the winning driver to the ESPN summer X Games.
The competition puts drivers into the seat of a Focus ST driving simulator at auto shows across the country. The participant with the fastest lap time will win a host of awards, including an invite to the ESPN summer X Games for a meet-and-greet with drivers of Ford’s Octane Academy. Additional prizes also will be awarded to top times on a regional basis.
“This is the perfect way to generate awareness for our ST brand since we know our enthusiast customers love gaming,” said Lisa Schoder, ST Marketing manager. “The Focus ST simulator is tuned with the specs from the actual car, so people can get a true feel for the dynamics of ST performance.”
The challenge will live on the Focus Facebook page at http://www.facebook.com/fordfocus, where a leaderboard will be posted from each show the challenge visits. When the challenge wraps in May, the best times from each show will be entered into an overall sweepstakes to determine the grand prize winner.
The Focus ST simulator is part of Ford’s interactive auto show display, and is designed to emulate driving the all-new Focus ST. Complete with seats, screens, a steering wheel and pedals, the hydraulic system moves up and down and tilts front to back for a virtual driving experience
The competition puts drivers into the seat of a Focus ST driving simulator at auto shows across the country. The participant with the fastest lap time will win a host of awards, including an invite to the ESPN summer X Games for a meet-and-greet with drivers of Ford’s Octane Academy. Additional prizes also will be awarded to top times on a regional basis.
“This is the perfect way to generate awareness for our ST brand since we know our enthusiast customers love gaming,” said Lisa Schoder, ST Marketing manager. “The Focus ST simulator is tuned with the specs from the actual car, so people can get a true feel for the dynamics of ST performance.”
The challenge will live on the Focus Facebook page at http://www.facebook.com/fordfocus, where a leaderboard will be posted from each show the challenge visits. When the challenge wraps in May, the best times from each show will be entered into an overall sweepstakes to determine the grand prize winner.
The Focus ST simulator is part of Ford’s interactive auto show display, and is designed to emulate driving the all-new Focus ST. Complete with seats, screens, a steering wheel and pedals, the hydraulic system moves up and down and tilts front to back for a virtual driving experience
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